This new online adult store focuses on self-care and knowledge of oneself through clothing, accessories, games, and toys to play with without the need of a partner. The name translates as "Love yourself, darling".
The identity grabs on those ideas while addressing the greatest barrier for potential customers: sex toys are not always raunchy and explicit --they can be fun. They should be fun. They're toys.
The brand uses fruits to evoke textures, smells and taste, while contrasting with fun, bold colors that convey energy, excitement and joyfulness.
