The agency took the risk to steer away from traditional communications and into the digital world during the hardest year for the industry and their clients.
A new brand identity was needed to reflect its adaptability, flexibility, and tireless passion for work across multiple disciplines. The color palette is inspired by the way light progresses throughout the day, from dawn until dusk and late into the night.
The brand can easily adapt to the client's identity and evolve through time according to the changing color and imagery trends.