Nescafé Alegría
Días de Carnaval
Promo campaign aimed at pushing sales of the newest Nescafé Alegría self-service machines at corner stores and convenience stores. The concept can be read in Spanish or Portuguese to implement the campaign across LATAM and Brazil.
The cups had a thermo-reactive ink that would reveal an instant prize when heated up by the coffee poured into it and could be redeemed online.
